YOTOBI MEZCAL
Take a gamble on flavour.
Client: Thirst Craft
Yotobi is a mezcal brand which infuses their spirit with various fruit flavours. The branding I created is inspired by the lifestyle Yotobi promotes; of a laid back easy life full of fun and experimentation.
It asks you to take a gamble on flavour and share a drink with friends in the sunshine.
I used the idea of the agave plant at the heart of the mezcal, being fed by the sunshine and resting at night.
Drawn by hand to reflect the authentic craftmanship that goes into the product.
As the day flows to the night, share a drink with friends and enjoy the good life whilst experimenting with new flavour experiences.
The bottle draws on imagery from playing cards, which can be used to create a laid back game with friends and also represents the take a gamble on flavour ethos.
