Uallach whisky
Concept: Anti-Sexual Assault
Given a brief to design a limited edition presentation bottle of whisky which highlights the complexities of alcohol’s role in Scotland today.
This design focuses on sexual assault and harassment as the rates of these greatly increase when alcohol has been consumed. The bottle is targeted at young men aged 18-24 as this is a demographic which are high perpetrators of this.
The bottle would have red anti-climb paint on it inside the package. So when the bottle is picked up, it represents the consumer having blood on their hands.